Advertisement copywriting generation method, network equipment and computer storage medium

The invention provides an advertisement copywriting generation method, network equipment and a computer storage medium, the method is applied to the network equipment, and the method comprises the following steps: obtaining first advertisement information of a first object, the first advertisement information comprising a first copywriting; obtaining a first advertisement request sent by a first device, and obtaining a first keyword and a second keyword from the first advertisement request; determining first advertisement information according to the first keyword; determining a second copywriting according to the first keyword, the second keyword and the first copywriting; first response information is sent to the first device, the first response information comprises the second copywriting, and the first response information is used for indicating the first device to display the second copywriting. According to the method, the advertisement copywriting better meeting the requirements and preferences of the