Information processing method and device, equipment, medium and program product

The invention provides an information processing method and device, equipment, a medium and a program product which can be applied to the field of big data. The method comprises the following steps: analyzing a plurality of article material graphs of a target article, and determining an article main body graph of the target article, the article main body graph comprising global features of the target article; determining similar article information of a plurality of similar articles associated with the target article from a category library based on the article main body graph; inputting the plurality of article material graphs into a multi-modal prediction model for feature analysis, and outputting article prediction information of the target article; performing fusion sorting on the plurality of pieces of similar article information and the article prediction information, and determining target article information of the target article; and according to an article recommendation rule of the target article,