Smart merchant marketing management system and method

The invention relates to the technical field of marketing management systems, in particular to a smart merchant marketing management system and method.The smart merchant marketing management system comprises a client management module, the client management module is used for collecting and managing client information and providing client subdivision and portrait functions, and the client management module is electrically connected with a data quality management module; the data quality management module is used for cleaning, integrating and verifying marketing data and ensuring the accuracy and integrity of the data, and the data quality management module is electrically connected with an intelligent analysis module. The intelligent merchant marketing management system and method solve the problems that the merchant marketing system is limited in data collection and processing capacity, so that data is inaccurate, incomplete or outdated, the capacity of the merchant for formulating an effective marketing str