Advertisement content pushing method and device, computer equipment and storage medium

The invention provides an advertisement content pushing method. The advertisement putting effect is improved through the following steps. Firstly, target advertisement content data is acquired as basic data; then, a personalized advertisement recommendation model is used for analysis, multiple pieces of initial strategy data are obtained, and the accuracy is improved; and then, the data are combined to form diversified delivery strategy combinations so as to cope with complex user behaviors. Then, the combinations are used as independent arms of a multi-arm tiger machine algorithm to be analyzed, a putting effect score is obtained, and an optimal putting strategy combination is determined; and finally, advertisement putting is carried out by adopting an optimal strategy, and efficient pushing is realized. In conclusion, according to the scheme, through data acquisition, personalized analysis, strategy combination, multi-arm machine algorithm screening and final putting, the accuracy and effect of advertisemen