Comment processing method and device, equipment, storage medium and program product

The invention provides a comment processing method and device, equipment, a storage medium and a program product, and the method comprises the steps: obtaining a plurality of first user comments in a live broadcast room; screening out at least one core comment from the plurality of first user comments; and determining a processing strategy of the at least one core comment, the processing strategy including a reply strategy and/or a display strategy. According to the scheme, the live broadcast goods carrying interactivity and the reply response speed can be improved. 本发明提供了一种评论处理方法、装置、设备、存储介质及程序产品，其中，该方法包括：获取直播间内的多个第一用户评论；从所述多个第一用户评论中筛选出至少一个核心评论；确定所述至少一个核心评论的处理策略，其中，所述处理策略包括回复策略和/或显示策略。本方案能够提高直播带货的互动性和回复响应速度。