Target user behavior portrait application method and device, equipment and medium

The invention provides an application method and device of a target user behavior portrait, equipment and a medium, and relates to the technical field of the Internet, and the method comprises the steps: obtaining user behavior portrait data of a target user; performing personalized label processing on the user behavior portrait data to obtain a personalized material of a target user; obtaining creation demand information of a target user; and according to the personalized material and the creation demand information, generating a target work for indicating the user behavior portrait data of the target user. According to the method and the device, a set of personalized material library is generated for each user by performing calculation and analysis on the user portrait behavior portrait data, and automatic preference portrait intelligent creation is performed by combining the personalized material library of the user behavior portrait data, so that efficient management and utilization of the user behavior p