Customer relationship management system and method based on artificial intelligence

The invention relates to the field of intelligent management, and particularly discloses a customer relationship management system and method based on artificial intelligence, and the method comprises the steps: obtaining the historical data of a customer, the historical data comprises a purchase record, a browsing history, a search record, product evaluation, and customer feedback; and semantic understanding and feature analysis are carried out on the historical data of the customer based on an artificial intelligence technology, so that a recommendation result of recommending the product category label of the customer is obtained. Through the mode, the preference and the demand of the customer can be identified more accurately to provide personalized product recommendation and service, so that the satisfaction and the loyalty of the customer are improved, an enterprise is helped to better understand and serve the customer, the competitiveness is improved, and sustainable business growth is realized. 本申请涉及智能