Material activation processing method and device and storage medium

The invention provides a material activation processing method and device and a storage medium, and the method comprises the steps: sending a material obtaining failure message to a material activation pool under the condition of material obtaining failure; when it is determined that the materials corresponding to the material identification information and stored in the material activation pool are not activated, the page access time period to which the sending time belongs is determined according to the sending time of the material obtaining failure message; acquiring a first message quantity of material acquisition failure messages containing material identification information and received by the material activation pool within the page access time period; and according to the first message quantity and the page view threshold value of the page access time period, determining whether to activate the material or not. According to the method and the device, the invalid materials needing to be activated can