Virtual item pushing method and device, electronic equipment and readable medium

The embodiment of the invention discloses a virtual item pushing method and device, electronic equipment and a readable medium. A specific embodiment of the method comprises the following steps: screening a user score information set; performing clustering processing on the screened user score information set to obtain the screened user score information set after clustering processing as a user score information group set; determining a user score information group; generating a user similarity set; determining the similarity of each user meeting the neighbor user screening condition as a neighbor user similarity set; according to the neighbor user similarity set, determining a neighbor user score information set; determining a target user score information set; screening out each piece of target user score information as a to-be-recommended user score information set; determining a to-be-recommended virtual article information set; and pushing the to-be-recommended virtual article information set to the cli