Channel operation method based on big data

The invention relates to the technical field of operation, in particular to a channel operation method based on big data. The method comprises the following steps: S1, constructing a channel operation activity effectiveness evaluation index system; building a channel operation activity effectiveness...

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Hauptverfasser:	KONG WEIWEI, YAN BINBIN, BAO YUHANG, LIN XIANMING, ZHU BINBIN, WU HAO, HUANG TONGLU, JIN HUI, FANG XUEKAO, CHEN LIHONG, SHI LIMING, LI RUI, CHEN TAOTAO, TIAN QUAN, YE ZHONGCHENG, JI XIAOLIN, BAO JUNJIE, JIN HONGJIE, CHEN LINGCHUAN, DENG YANYAN, LIU PINSHAO, LIU MIN, LIU WEI, CHEN XIANG, HONG DONGBIN, HU ZHE, WANG BEN, KONG FANFANG, CHEN JIAHONG, LIU CHANG, MIAO XIAOXIAO, YANG QIAOQIAO, ZHANG WEICHEN, JIN YUXUAN, CHEN SHENG, XU HAOJIE, ZHENG JINGHAO
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention relates to the technical field of operation, in particular to a channel operation method based on big data. The method comprises the following steps: S1, constructing a channel operation activity effectiveness evaluation index system; building a channel operation activity effectiveness evaluation index system based on an AESAR model by increasing an activity cost dimension; s2, constructing a data warehouse; and S3, constructing a channel operation activity effectiveness evaluation model. According to the big data-based channel operation method provided by the invention, the grading grade can be scientifically set by applying dynamic binning during use, the channel operation activity efficiency evaluation can be carried out by fusing qualitative and quantitative modeling and science, and the economic benefit can be realized by recommending characteristic theme activities for target customers; through implementation of the activity performance evaluation application, work scheduling is optimized,