Marketing data automatic analysis system based on AI

The invention discloses an AI-based marketing data automatic analysis system, relates to the technical field of AI intelligent analysis, and solves the technical problems that when an enterprise prepares for festival and holiday marketing activities in the future, data required by the festival and holiday marketing activities cannot be known in time and a more targeted marketing strategy cannot be formulated. According to the method, marketing data is extracted and is divided into festival and holiday marketing data and daily marketing data based on dates, wherein the festival and holiday marketing data further comprises festival and holiday pre-marketing data; obtaining a high-consumption customer proportion according to the customer purchase information; according to the festival and holiday marketing data, calculating to obtain a commodity association degree, combining the commodity association degree with the festival and holiday marketing data to obtain festival and holiday single commodity influence coe