Product display method and device based on AR technology, and medium

The invention discloses a product display method based on an AR (Augmented Reality) technology. The method comprises the following steps: loading a plurality of model resources required by an applet; step 2, scanning and identifying an object, judging whether the current object is a marker, and if so, entering step 3; otherwise, ending the process; the ID of the marker is returned, a corresponding target model is found out from the multiple model resources according to the ID of the marker to serve as a virtual object, and the target model is rendered on the applet page in real time and displayed; the target model moves in real time according to the tracked position and posture of the marker; according to the condition of the target model, adjusting the placement position, size and rotation angle of the target model on the screen of the mobile phone; and the interaction between the user and the target model is realized by clicking the screen of the mobile phone. The invention further provides electronic equip