Car logo lifting mechanism and car

The invention provides an automobile logo lifting mechanism and an automobile. The vehicle logo lifting mechanism comprises a lifting assembly, a guide assembly, a transmission assembly and a driving assembly. The lifting assembly is used for assembling truck logos. The guide assembly lifting assembly is movably assembled on the guide assembly and ascends and descends up and down relative to the guide assembly. The transmission assembly comprises a transmission wheel assembly and a flexible connecting piece arranged on the transmission wheel assembly in a sleeving mode, the transmission wheel assembly is assembled to the guide assembly, and the flexible connecting piece is connected with the lifting assembly. The driving assembly is connected with the flexible connecting piece; the driving assembly drives the transmission wheel assembly to rotate through the flexible connecting piece so as to drive the lifting assembly to vertically ascend and descend relative to the guiding assembly and drive the vehicle log