Customer portrait acquisition method and device, computer equipment and storage medium

The invention belongs to the field of artificial intelligence development and big data, and relates to a customer portrait acquisition method, which comprises the following steps of: constructing a customer behavior model for customer behaviors through data collection, data cleaning and data analysis in combination with a big data algorithm; constructing a customer portrait according to the customer behavior model; customer behaviors are identified, and customer labels are established according to time, places, behavior types and contact points (websites and contents) of identified customers; customer fact labels are obtained through statistical analysis of customer original data; performing modeling analysis on the client fact label to obtain a client model label; performing model prediction on the client model label to obtain a client prediction label; and determining a customer portrait label through the customer prediction label, and constructing a customer portrait according to the customer label. The in