Intelligent matching recommendation system for user point data exchange

The invention relates to the field of user point data exchange matching recommendation, and particularly discloses a user point data exchange intelligent matching recommendation system, which is characterized in that the user consumption habit tendency of a gift is analyzed by acquiring shopping information of a user; obtaining the exchange frequency, the exchange amount and the exchange experience favorable comment of the gift, and analyzing the platform exchange popularity of the gift; obtaining the sales volume of the same commodity of the gift on the e-commerce platform, and analyzing the market popularity of the gift; historical exchange records and browsing records of the user are obtained, and the user exchange interest tendency of the gift is analyzed; further comprehensively evaluating the gift exchange recommendation index, and obtaining the gift exchange recommendation ranking of the user; according to the method, the user point exchange gift is subjected to matching analysis from multiple dimensio