Product recommendation model construction method and system

The invention relates to the technical field of product recommendation, and provides a method and system for constructing a product recommendation model, and the method comprises the steps: collecting product recommendation basic information data, and obtaining product processing data through associating the collected product recommendation basic information data; constructing a conversion input layer and an embedded layer according to the product recommendation basic information data and the product processing data, extracting product features and customer features from the constructed conversion input layer and the embedded layer, and calculating corresponding feature weights according to the product features and the customer features; and constructing a weighted product transfer graph according to the product recommendation basic information data and the product processing data, and obtaining a product recommendation result adapted to the current customer by filling the corresponding feature weights into t