Precision marketing method for bank users

The invention discloses a precision marketing method for bank users, which comprises the following steps: step 1, establishing a client data a bank establishes the client database, and the content of the client database comprises client financial information and consumption behaviors; step 2, data a...

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Bibliographische Detailangaben
Hauptverfasser: ZOU XUEHAI, YU CHIMIN, WANG YANMIN
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses a precision marketing method for bank users, which comprises the following steps: step 1, establishing a client data a bank establishes the client database, and the content of the client database comprises client financial information and consumption behaviors; step 2, data analysis and mining: a bank analyzes and mines a client database by using a data analysis tool to obtain user classification information, the user classification information comprising main push type users, normal recommendation users and non-recommendation users; step 3, formulating a market promotion strategy: selecting marketing personnel to process and formulate corresponding marketing contents for the main promotion type users and the normal recommendation users; 4, content evaluation: performing evaluation processing on the formulated marketing content, putting the marketing content into a trial if the evaluation is passed, and performing the marketing content again if the evaluation is not passed, and 5, tria