Message pushing method and device, electronic equipment and storage medium

The invention provides a message pushing method and device, electronic equipment and a storage medium, and the method comprises the steps: obtaining account configuration information and traffic configuration information of a target user when a pushing service is started for the target user; creating a channel thread pool and a flow limiting strategy of the target user according to the account configuration information and the flow configuration information; and pulling a to-be-pushed message from a message queue according to the flow limiting strategy, and submitting the to-be-pushed message to the channel thread pool so as to push the to-be-pushed message to the target user through the channel thread pool. Based on the method, a customized message channel can be designed for each user, thread pool isolation is achieved, and the problem that in the prior art, the whole platform service is towed due to the fact that pushing of a single user is abnormal is solved. 本申请提供了一种消息推送方法、装置、电子设备及存储介质，其方法包括：针对目标用户启动推送服务