Data processing method of data medium station and computer equipment

The invention provides a data processing method of a data-in-data platform and computer equipment, and relates to the technical field of data processing. The method comprises the following steps: pulling a character string identity label of a user from a database of a preset application system; sequentially creating a digital identity label of each user; according to the character string identity label of the user, the digital identity label of the user and the creation date of the digital identity label of the user, generating an identity information record of the user; and storing the identity information record of the user in a preset user information data table so as to perform association analysis on the service data of the user based on the digital identity label of the user. By adopting the method provided by the invention, when the data medium station needs to process the business demand related to the character string identity, the original character string identity can be replaced by the digital ide