Advertisement putting method and device in passenger vehicle, computer equipment and medium

The invention relates to an advertisement putting method and device in a passenger vehicle, computer equipment and a medium. The method comprises the following steps: determining a plurality of seats associated with a target display screen arranged in the passenger vehicle based on a pre-generated association relationship between the display screen and the seats; passenger information related to each seat is obtained, and a corresponding passenger label is generated for each seat according to the passenger information related to each seat; determining a target advertisement theme according to the passenger labels corresponding to all the seats; and screening a to-be-delivered advertisement from the advertisement set corresponding to the target advertisement theme, recording the to-be-delivered advertisement as a target advertisement, and playing the target advertisement in a target display screen. According to the invention, advertisement putting can be carried out on multiple passengers radiated by the targe