Data processing method and device, equipment, medium and product

The invention provides a data processing method and device, equipment, a medium and a product, which can be applied to the technical field of information. The method comprises the steps of extracting behavior characteristics of behavior log data of a user, performing numerical processing on the behavior characteristics according to characteristic types of the behavior characteristics to obtain values of the behavior characteristics, and screening out the behavior characteristics meeting preset requirements according to the values of the behavior characteristics. The behavior characteristics of the user can be uniformly expressed and described, and the behavior characteristics of the user can be found. 本公开提供了一种数据处理方法、装置、设备、介质及产品，可以应用于信息技术领域。该方法包括：提取用户的行为日志数据的行为特征，按照所述行为特征的特征类型，分别对所述行为特征进行数值化处理，得到所述行为特征的取值，根据所述行为特征的取值，筛选出符合预设要求的行为特征。可以对用户的行为特征进行统一的表示与刻画，发现用户的行为特点。