Network marketing system based on advertisement pushing

The invention relates to the technical field of network marketing systems, and discloses a network marketing system based on advertisement pushing, comprising an advertisement putting module used for pushing personalized advertisement information to a user according to the hobbies and interests and...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: XU YUHAO, LI JINYANG, YE DINGBIN
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention relates to the technical field of network marketing systems, and discloses a network marketing system based on advertisement pushing, comprising an advertisement putting module used for pushing personalized advertisement information to a user according to the hobbies and interests and behavioral habits of the user; the user analysis module is used for analyzing interests, hobbies and behavioral habits of the user and generating a user portrait; the advertisement recommendation module is used for recommending related advertisement information to the user according to the user portrait; and the data storage module is used for storing interests, hobbies and behavioral habit information of the user and advertisement information. Through cooperation of the advertisement putting module and the user analysis module, interests, hobbies and behavioral habits of users are analyzed, user portraits are generated, advertisements are interspersed in content interested by the users for promotion, frequent prom