Generation method and device of virtual gift in live broadcast room, server and storage medium

The embodiment of the invention discloses a method and device for generating a virtual gift in a live broadcast room, a server and a storage medium, and belongs to the technical field of artificial intelligence, the method comprises the following steps: in response to a virtual gift generation instruction, obtaining a gift demand text which is used for describing a generation demand of the virtual gift; based on the gift demand text, gift materials are generated through a generative model, the gift materials meet the generation demand of the virtual gift, and the gift materials comprise gift document materials and gift illustration materials; generating a dynamic effect material based on the gift material, wherein the dynamic effect material has a dynamic effect; generating a virtual gift in the live broadcast room based on the gift material and the dynamic effect material; by adopting the scheme provided by the embodiment of the invention, the workload of making the live broadcast gift in the early stage can