Refined market product data analysis method

The invention discloses a refined market product data analysis method, and the method comprises the steps: carrying out the evaluation and analysis of a product promotion value, a product active value and a product attention value of a market product, carrying out the grading adjustment according to a promotion evaluation value and an initial promotion value, and carrying out the differential adjustment of the adjustment measurement or adjustment value of each stage. And carrying out correlation comprehensive judgment according to the product promotion value, the product active value and the product attention value, thereby improving the fine granularity of data analysis on the market products and carrying out quantitative evaluation on the market positioning of the products based on the analysis evaluation content. 本申请公开了一种精细化市场产品数据分析方法，通过对市场产品的产品推广值、产品活跃值和产品关注值进行评估分析，并根据推广评价值初始推广值进行分级调整，且每级的调整测量或调整值均采用差异化调整，根据产品推广值、产品活跃值和产品关注值进行关联性综合判断，由此可提高对市场产品进行数据分析的精细颗粒度并基于分析评价内容对产品的市场定位进行量化评估。