Social media network topic popularity assessment method

The invention provides a social media network topic popularity assessment method. The method comprises the following steps: S1, obtaining user stickiness; s2, obtaining the activeness of the topic; s3, obtaining the durability of the topic; s4, obtaining the topic freshness of the topic; s5, obtaini...

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Hauptverfasser: ZHANG ZHIYUAN, XIE SHANSHAN, LUO GUIXUN, SUN MENGYAO
Format: Patent
Sprache:chi ; eng
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Zusammenfassung:The invention provides a social media network topic popularity assessment method. The method comprises the following steps: S1, obtaining user stickiness; s2, obtaining the activeness of the topic; s3, obtaining the durability of the topic; s4, obtaining the topic freshness of the topic; s5, obtaining the media attention of the topic; and S6, according to the user stickiness, the topic activeness, the topic durability, the topic freshness, the media attention and the topic popularity decline proportion of the topic, obtaining a popularity and influence efficiency evaluation model-an energy value model of the topic. According to the method, the user stickiness, the topic activeness, the topic durability, the topic freshness, the media attention and the topic popularity decline proportion are integrated, a more comprehensive and reasonable public opinion influence efficiency evaluation model is constructed, and the popularity of the network topics in the social media platform is well evaluated. Meanwhile, topic