Commodity recommendation method and device, electronic equipment and storage medium

Commodity recommendation method and device, electronic equipment and storage medium

The embodiment of the invention provides a commodity recommendation method, and the method comprises the steps: obtaining user data and commodity data, and the user data comprises the user data of a target user; performing commodity recommendation processing according to the user data and the commod...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: YANG TINGTING, LUO YI, CAO YAN, SUN CHEN, MO RUOLONG
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The embodiment of the invention provides a commodity recommendation method, and the method comprises the steps: obtaining user data and commodity data, and the user data comprises the user data of a target user; performing commodity recommendation processing according to the user data and the commodity data to obtain recommended commodities of the target user; determining a commodity use scene in which the target user is interested based on the user data of the target user; and based on the recommended commodity and the commodity usage scene in which the target user is interested, generating advertisement content of the recommended commodity, and pushing the recommended commodity and the advertisement content to the target user. The recommended commodity of the target user is obtained through the user data and the commodity data, the advertisement content of the recommended commodity is generated in combination with the commodity use scene in which the target user is interested, and the advertisement content