Printed medium activated interactive communication of multimedia information including advertising

本发明描述了一种革新的新型设备，用于桥接基于虚拟多媒体的因特网世界与以打印媒体为最佳例子的实体世界之间的间隔。具体地说，本发明涉及利用以下装置传送多媒体信息：扫描器(100)，用于扫描打印媒体(50)上所示的机器可读代码(10)，该机器可读代码包括与提供者信息(600)相应的链路信息；用户接口(120)，用于得到与提供者信息相应的用户输入信息；通信桥接器，用于经网络发送链路信息和用户输入信息；与扫描器通信的接收机(180)，它可以接收链路信息和用户输入信息，还可以接收和播放多媒体信息序列(500)；和经网络与扫描器通信的入口服务器(200)，它可以选择与链路信息和用户输入信息相应的多媒体信息序列。 The present invention describes a revolutionary new device bridging the gap between the virtual multimedia-based Internet world and the real world, best exemplified by print media. More particularly, the invention relates to communicating multimedia information using a scanner for machine-readable code containing a link information corresponding to a provider information depicted on the printed medium, a user interface for obtaining user input information corresponding to the provider information, a communications bridge for sending the link information and the user input information via the network, a receiver in communication with the scanner, capable of receiving the link information and user input information, and further capable of receiving and playing a multimedia information sequence, and a portal server in communication with the scanner via the network capable of selecting a multimedia information sequence corresponding to the link information and the user input information.