Financial product recommendation method and device, computer equipment and readable storage medium

The invention discloses a financial product recommendation method and device, computer equipment and a readable storage medium, and the method comprises the steps: firstly obtaining basic information of a target user in response to an operation that the target user logs in a preset page; and then obtaining a user identifier and a distribution identifier corresponding to the target user, and determining a recommendation strategy according to the identifiers. And finally, according to the basic information of the user and the recommendation strategy, determining financial management product recommendation results corresponding to the target user, and displaying the recommendation results on a preset page. According to the method, the personal information and the behavior characteristics of the user are utilized to recommend the most suitable financial product, so that the user experience and the satisfaction degree are improved. 本发明公开了一种理财产品推荐方法、装置、计算机设备及可读存储介质，包括：首先响应于目标用户登录预设页面的操作，获取该目标用户的基础信息。然后获取目标用户对应的用户标识