Sports equipment grip mounting system and method

One of the most important factors affecting golf performance is a grip of a golfer on their golf clubs. The small change of the holding rod has obvious influence on the golf ball hitting result. In order to improve the ease of grip alignment, known golf grips are provided with visual or physical indicators that can be used as a reference by a golfer when aligning their grips. However, in order to make the visual or physical indicator useful, the indicator must be correctly aligned with respect to the leading edge of the golf club. The present disclosure provides a grip mounting system (10) and method. The system (10) includes a clamp (20), a clamp (30) configured to retain and support a golf club (40) on the clamp (20), and an alignment device (50). The alignment device (50) includes a camera (60), a position sensor (70), a processor (80), and a feedback device (90). The processor (80) is configured to implement the method (100, 200, 300, 400) to accurately and reliably mount a golf grip on a golf club (40).