Video coding method, device and equipment, readable storage medium and product

The embodiment of the invention discloses a video coding method and device, equipment, a readable storage medium and a product, and the method comprises the steps: obtaining an image group contained in to-be-processed video data, and a target scene to which the image group belongs; the image group comprises a plurality of video frames; determining a video coding parameter for the image group based on a target scene to which the image group belongs; the video coding parameters of the image group are used for carrying out video coding processing on a plurality of video frames contained in the image group; and respectively acquiring the types of the plurality of video frames, and respectively carrying out video coding processing on the plurality of video frames contained in the image group based on the video coding parameters of the image group and the types of the plurality of video frames to obtain coding data of the plurality of video frames contained in the image group. By adopting the embodiment of the inve