Advertisement material production method and device, storage medium and computer equipment

The invention provides an advertisement material production method and device, a storage medium and computer equipment, and the method comprises the steps: inputting script parameters in a material production instruction into a target database for semantic matching, so as to screen a script set matched with the script parameters in the target database, and associating each script in the script set with the corresponding release effect, determining an optimal script, performing content fission on the optimal script, and finally determining a second target script to be used. The script conception and writing time can be saved, and the script putting effect is considered. According to the split video, a target split combination can be determined and a target video can be generated, and a video cover is determined by combining each frame of image and a cover type of the target video so as to obtain an advertisement material. Therefore, through intelligent production, the time consumed in each stage of advertiseme