Multimedia information display method and device, electronic equipment and storage medium

The invention discloses a multimedia information display method and device, electronic equipment and a storage medium. The method comprises the following steps: acquiring a multimedia file to be played, wherein the multimedia file comprises a target image and a plurality of target texts; when the multimedia file starts to be played, displaying a multimedia playing page; a to-be-displayed text is determined from the multiple target texts according to the playing progress, the to-be-displayed text is displayed on a text display area of the multimedia playing page, and the color of a target character in the to-be-displayed text is determined through the color difference between the background of the multimedia playing page and the target image. The target character in the to-be-displayed text is determined through a preset rule. According to the method and the device, the colors of partial characters in the to-be-displayed text are associated with the target image in the corresponding multimedia file, and the co