User portrait identification method and device based on user payment behavior

The invention discloses a user portrait identification method based on a user payment behavior, and the method comprises the following steps: S1, obtaining scene geographic information data, and obtaining scene geographic position information according to scene features; s2, determining user MDT inf...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: SONG SHENDONG, CUI SIDONG, ZHANG SISONG, WENG JIE, ZHANG ZHIMING, SONG ZHENGRONG
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses a user portrait identification method based on a user payment behavior, and the method comprises the following steps: S1, obtaining scene geographic information data, and obtaining scene geographic position information according to scene features; s2, determining user MDT information associated with the scene geographical location area; s3, acquiring data of accessing the payment website by the user in the scene; and S4, determining that the user portrait is a user portrait through the on-site payment behavior of the user in the specific scene. 本发明公开了一种基于用户支付行为的用户画像标识方法,包括以下步骤:S1、场景地理信息数据获取,按照场景特征获取场景地理位置信息;S2、确定与场景地理位置区域中关联的用户MDT信息;S3、获取场景内用户访问支付网站的数据;S4、通过用户在特定场景中现场支付行为的判断为用户画像。