Conversion rate estimation method, conversion rate model training method and electronic equipment

Conversion rate estimation method, conversion rate model training method and electronic equipment

The embodiment of the invention provides a conversion rate estimation method, a conversion rate model training method and electronic equipment, and the conversion rate estimation method comprises the steps: obtaining service conversion behavior data which comprises conversion domain data, the conver...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: DU YANLONG, REN SHUKUI, ZHANG XIUWU, OUYANG WENTAO
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The embodiment of the invention provides a conversion rate estimation method, a conversion rate model training method and electronic equipment, and the conversion rate estimation method comprises the steps: obtaining service conversion behavior data which comprises conversion domain data, the conversion domain data at least comprises type data used for indicating a conversion type and scene data used for indicating a conversion scene; performing conversion rate prediction processing on the service conversion behavior data by using a plurality of conversion rate prediction branches included in the conversion rate estimation model to obtain a plurality of corresponding conversion rate prediction results, different conversion rate prediction branches being used for processing data of different conversion domains; and obtaining a conversion rate estimation result corresponding to the service conversion behavior data at least according to a plurality of conversion rate prediction results of the plurality of conver