Customer value pre-evaluation method, device and equipment and computer readable storage medium

The embodiment of the invention discloses a customer value pre-evaluation method, a customer value pre-evaluation device, computer equipment and a computer readable storage medium. The method comprises the following steps that a customer value pre-evaluation model is constructed, the customer value pre-evaluation model comprises a macroscopic layer, a mesoscopic layer and a microscopic layer, the macroscopic layer is used for generating a market report according to input customer data, and the mesoscopic layer is used for generating a racing track report according to the input customer data; the microscopic layer is used for generating a value report according to input customer data; when a request of a client for applying for a financial service is obtained, client data is obtained and input into the client value pre-evaluation model for processing; and summarizing the market report, the racing track report and the value report output by the customer value pre-evaluation model to generate an evaluation repor