Consumption behavior identification method and device, electronic equipment and storage medium

The invention provides a consumption behavior recognition method and device, electronic equipment and a storage medium, and the method comprises the steps: carrying out the preprocessing of consumption behavior data of all users, and obtaining the consumption feature data of a target user; the consumption characteristic data is subjected to standardization processing, and the consumption characteristic data comprises at least one consumption index; performing entropy scoring processing on the consumption characteristic data after standardization processing to obtain a score value of the target user; and based on the score value, carrying out consumption behavior classification on the target user to obtain a consumption behavior category of the target user. Compared with the prior art, the consumption behavior category of the target user is obtained after the consumption behavior data of the target user is standardized and scored, so that the influence of different consumption indexes in the consumption featur