Construction method and device of retailer sales potential score card, equipment and medium

The invention relates to the technical field of merchant sales capability evaluation, and discloses a retailer sales potential score card construction method and device, equipment and a medium, and the method comprises the steps: obtaining the sales data of a retailer, the position information of the retailer, and the crowd portrait data of a business district to which the retailer belongs; clustering the retailers according to the position information of the retailers and dividing business districts, and calculating the center aggregation degree of the retailers in each business district; performing dimension reduction processing and key feature extraction on the data according to a preset core theme index to obtain an index value of the preset core theme index of the retailer; and carrying out gear division on the center aggregation degree and a preset core theme index, and constructing a retailer sales ability score card according to a gear division result. According to the invention, an objective and accu