Social media content data segmentation method and device and electronic equipment

The embodiment of the invention provides a social media content data segmentation method and device and electronic equipment, and belongs to the technical field of data processing.The method comprises the steps that a segmentation matrix conforming to a target layer is generated based on indexes of a criterion layer and a scheme layer; performing hierarchical single sorting on the segmented matrix; after the consistency is passed, acquiring reference data in a first time period, and grouping the reference data according to n dimensions to obtain n grouped data; aiming at the grouped data, determining a scoring rating rule conforming to a stage operation target layer, and obtaining n segmentation references conforming to the target layer; and based on the n segmentation references, performing segmentation processing on reference data in a second time period, the second time period being a next time period adjacent to the first time period. By adopting the scheme, the social media content data can be dynamicall