Subway advertisement putting method and device based on user labels and medium

The invention provides a subway advertisement putting method and device based on a user label and a medium, and the method comprises the following specific steps: S1, obtaining the face collection data of a user standing in front of a subway gate in a first time period, verifying the face collection data with the user data, and if the verification is successful, sending an opening instruction to a gate end; s2, judging whether the user meets a child following behavior condition or not, if yes, marking a user tag with a child on the user, and writing the user tag into user data of the user; and S3, in a second time period, face collection data of a user standing in front of the subway gate is obtained, the face collection data is matched with the user data, a user label with a child is obtained, an advertisement matched with the user label is issued to the gate PAD end, and the second time period is later than the first time period. 本发明提供了一种基于用户标签的地铁广告投放方法、装置及介质，所述方法包括具体以下步骤：S1：第一时间段，获得站在地铁闸机前的用户的人脸采集数据，并将该人脸采