Media content display method and device, electronic equipment and storage medium

The invention relates to a media content display method and device, electronic equipment and a storage medium, and belongs to the technical field of computers.The method comprises the steps that first media content is displayed on a media content display interface to promote a first reference resource, and in response to a trigger operation implemented on the first media content, on one hand, the first reference resource is promoted; on one hand, the description information of the first reference resource is displayed on the resource promotion interface to improve the resource promotion effect, on the other hand, the user is prompted to continue to display the first media content in the form of the trigger component, the situation that the user jumps from the media content display interface to the resource promotion interface due to mistaken touch is avoided, and on the other hand, the user experience is improved. The opportunity of displaying the trigger component is reasonably utilized, the second media con