Optimal push index calculation method and system for offline user and online user

The invention discloses an optimal push index calculation method and system for an offline user and an online user, and relates to the technical field of information push. The method comprises the following steps: collecting user information; analyzing the user information to obtain feature information of the user, and establishing a user portrait according to the feature information; determining a push index range of the push content so as to determine a push strategy; calculating push indexes of the offline user and the online user according to the push index range, and determining a push priority according to the size of the push index of the offline user and the size of the push index of the online user; executing the push task according to a preset push frequency and priority; s6, performing adaptive adjustment on the pushing index and the pushing strategy; according to the method, different push strategies can be formulated for different users in combination with the user behavior data and information,