Multimedia advertisement resource interaction method and device, equipment and medium

The invention provides a multimedia advertisement resource interaction method and device, equipment and a medium, and relates to the technical field of the Internet, and the method comprises the steps: displaying a target operation interface of a target application, and displaying delivered multimedia advertisement resources and interaction indication information in the target operation interface; in response to the obtained interaction operation meeting a preset condition, displaying an advertisement interaction result in the target operation interface, the preset condition being that the distance between the face of the target object and the information carrier of the multimedia advertisement resource meets a preset distance condition; in this way, the target object can be attracted to trigger the multimedia advertisement resource so as to obtain the feedback data corresponding to the multimedia advertisement resource. Therefore, the scheme of the application improves the feedback data volume of the deliver