Internet marketing system and method based on artificial intelligence technology

The invention discloses an Internet marketing system and method based on an artificial intelligence technology. The system comprises a user information acquisition module, an information preprocessing module, a user classification module, a user purchase behavior prediction module and a personalized marketing information recommendation module. The invention belongs to the technical field of internet marketing, and particularly relates to an internet marketing system and method based on an artificial intelligence technology, which adopts a user data clustering method based on a self-organizing neural network to realize ordered arrangement and summarization of data; by adopting the user classification method based on the deep neural network, the meticulousness and practicability of user classification data are improved, and the data dimension of subsequent further processing user data is also improved; a graph neural network method is adopted for user purchase behavior prediction, more accurate and detailed per