Target user screening method and device, electronic equipment and storage medium

The invention discloses a target user screening method and device, electronic equipment and a storage medium. The method comprises the following steps: acquiring front-end behavior data and rear-end storage data of candidate users; screening the front-end behavior data and the rear-end storage data according to the candidate influence factors to obtain target behavior data and target storage data; determining a comprehensive influence degree according to the target behavior data and the target storage data; and judging whether the candidate user is a target user or not according to the comprehensive influence degree. By adopting the technical scheme of the embodiment of the invention, the data operation efficiency is improved, the operation pressure of the operation equipment is reduced, the error generated when the influence degree is determined only according to the target behavior data or the target storage data is avoided, the accuracy of the final operation result is improved, and the user experience is