Poster generation method and device, equipment and storage medium

The invention provides a poster generation method and device, equipment and a storage medium. Firstly, a target poster background image and target commodity data are obtained, the target commodity data comprise a target commodity image and target copywriting data, the target commodity image is processed by adopting a saliency target segmentation network, and a masking image of the target commodity image is obtained; and after determining that the masking map quality of the target commodity map reaches a preset standard masking map quality index, generating a target poster according to the poster background map, the target commodity map and the target copywriting data. According to the method, image binarization processing is carried out on the target commodity image to obtain the masking image of the target commodity image, and after it is determined that the masking image quality of the target commodity image reaches the preset standard masking image quality index, the target poster is generated according to