Data analysis method and device, computer equipment and storage medium

The invention provides a data analysis method and device, computer equipment and a storage medium, and relates to the technical field of data processing. The method comprises the steps of obtaining features of a plurality of historical transaction clients in an old business scene and transaction feature data of a to-be-predicted client in a new business scene, wherein the features of each historical transaction client comprise a business type and target transaction feature data of the old business scene; according to the business types of the plurality of historical transaction clients, clustering the target transaction feature data of the plurality of historical transaction clients in the old business scene to obtain feature center data of the business types in the old business scene; and determining a potential service type to which the to-be-predicted customer belongs in the new service scene according to the transaction feature data of the to-be-predicted customer in the new service scene and the feature