Consumption behavior prediction method and device based on big data, equipment and medium

The invention is suitable for the technical field of data processing, and provides a consumption behavior prediction method and device based on big data, equipment and a medium, and the method comprises the steps: obtaining a plurality of pieces of first consumption behavior information in a first time period; wherein the first consumption behavior information comprises consumption time, a consumption place and all-purpose card information, and the first time period is a preset historical time period before the current moment; performing data preprocessing on the plurality of pieces of first consumption behavior information to obtain a plurality of pieces of second consumption behavior information; performing clustering analysis on the multiple pieces of second consumption behavior information to obtain a consumption behavior analysis result; predicting a consumption behavior trend based on the consumption behavior analysis result; wherein the consumption behavior trend represents the predicted consumption tr