Marketing business performance intelligent analysis method based on knowledge graph

The invention discloses a marketing business performance intelligent analysis method based on a knowledge graph, and relates to the technical field of raw material mixing, and the method comprises the steps: S1, region division and data collection, S2, data analysis and auditing judgment, and S2, pr...

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Hauptverfasser: PAN LITING, MENG QI, LI XIAODONG, LIU KAIJIE, CHEN LU, YANG JUN, AI XUHUA, QIN XIN, ZHANG XIXIANG, HUANG ZHENGYI, GUI YUFENG, LIU ZAN, WANG JIFEN, GU ZHEDE, LIAN YUTING
Format: Patent
Sprache:chi ; eng
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Zusammenfassung:The invention discloses a marketing business performance intelligent analysis method based on a knowledge graph, and relates to the technical field of raw material mixing, and the method comprises the steps: S1, region division and data collection, S2, data analysis and auditing judgment, and S2, processing and reward and punishment. In the process of analyzing and processing the sales volume, the marketing analysis area is divided into a plurality of sub-areas, then data generated by different sub-areas are collected and analyzed, and historical data of the same period is adopted for analysis in the analysis process, so that the accuracy during analysis is improved, and the analysis efficiency is improved. And the accuracy of formulating a corresponding implementation scheme after analysis is increased, the sales volume can be increased and the marketing efficiency can be increased after a proper scheme is formulated, and the enthusiasm of merchants in each sub-region is increased according to a set reward a