Commodity promotion method, electronic equipment, storage medium and program product

The invention provides a commodity promotion method, electronic equipment, a computer readable storage medium and a computer program product, and the method comprises the steps: receiving an access request from first terminal equipment, and building communication connection between the first terminal equipment and a target server; obtaining commodity information of each commodity in the live broadcasting room; in the live broadcast process of the live broadcast room, obtaining voice information of a person in real time; detecting whether the voice information satisfies a preset commodity shelving condition, and when the voice information satisfies the commodity shelving condition, selecting one of the plurality of commodities as a target commodity; and based on the commodity information of the target commodity, adding the target commodity to a commodity list corresponding to the live broadcast room. The commodities are automatically added to the live broadcast room commodity list according to the voice, human