Content distribution system and content distribution method

The invention provides a content distribution system and a content distribution method. A content distribution system is provided with: a content storage unit that stores a plurality of pieces of content corresponding to each of a plurality of types of information relating to one product to be promoted; an output unit that outputs one of the plurality of contents; a touch panel that displays a selection input unit corresponding to a plurality of contents on a screen; an input receiving unit that receives an input operation performed by the selection input unit; a switching unit that, when an input operation by the selection input unit is performed, performs switching in which the content corresponding to the selection input unit is output by the output unit; a camera that photographs a person on the front side of the touch panel; a face recognition unit capable of recognizing each person by analyzing, on the basis of a face recognition algorithm, a portion of the face of the person included in the image of th